A business that wants to succeed in today’s global competitive market will have to move to Customer Relationship Management to ensure that it provides excellent customer service in order to ensure a loyal customer base. This empirical study validates the relationship between these aspects.. To review thereading material click here.

Education Aim:

The aim of this module is to provide an overview of the factors that impact customer loyalty in the context of long term insurance organizations and the critical role that a move by these organizations to Customer Relationship Management (CRM) will play in ensuring their long term sustainability.

Education Outcomes:

Upon completion of this module learners should:

  1. Have a clear understanding of the concept Customer Relationship Management and its processes
  2. Be able to identify 2 important components of customer relationship management
  3. Have a clear understanding of the concept Customer Loyalty and its dependencies
  4. Have a clear understanding of how communication and conflict handling impacts the relationship between the organization and its customers
  5. Have a clear understanding of how an organisations’ communication and conflict handling impacts the customer loyalty.
Cost
: R 114.00 incl. VAT
Expiry Date
: 08/10/2014
CPD Units
: 1.00 Point
Rating
: 2.5/4


Connect with us